OVERVIEW
ABOUT THE CONFERENCE
   
The McCormack Sport Leaders Forum seeks to inspire and connect students and professionals alike in order to understand critical issues impacting the sport industry of today, and tomorrow. Our goal is to create a network of passionate sport management leaders who will determine the future direction of sport management and a path for how to get there together as an industry. 

This student-inspired, student-driven conference will host both UMass and non-UMass students, who will be working hand-in-hand with industry professionals to discuss important topics in the current industry. After hearing a keynote addresses from a high-ranking professional in the industry, students will attend breakout panel discussions from top-indsutry professionals followed by a Lunch and Learn session.

During our Lunch and Learn session, students will get a glimpse into a 'day-in-the-life’ through 50 minute sessions based on predesignated room assignments. 2-4 speakers from each industry will start by speaking about how they landed their job and then move into what they do today. They will offer advice about what to skills to develop and what kind of experience or internships are key. After 3-5 minutes from each speaker, we will move into a case-study dependent on the industry.

Upon the conclusion of the case study discussion, students will be able to grow their professional network in networking session. The conference will conclude with another Keynote speaker followed by a reception. 
    
SCHEDULE OF EVENTS
  1. 6:00am - 8:50am
    Travel to NYC
    This area is fully editable and gives you the opportunity to go into more detail about your business, what you do and what sets you apart from the competition.
    Leaving from Isenberg school of Management
  2. 9:00am - 9:50am
    Registration Opens
    This area is fully editable and gives you the opportunity to go into more detail about your business, what you do and what sets you apart from the competition.
    Horizon Media Building
  3. 10:00am - 11:15am
    Opening Remarks & 1st Keynote
    This area is fully editable and gives you the opportunity to go into more detail about your business, what you do and what sets you apart from the competition.
    The Local Room in Horizon Media
  4. 11:30am - 12:10pm
    Concurrent Panels - Game Changers
    • Athletes and Activism • Diversity and the Culture of Sport Organizations
  5. 12:15pm - 1:15pm
    Lunch Pickup/ Lunch & Learn Breakout Sessions
    Panels: Sales and Client Acquisition, Sponsorship and Marketing, Facilities and Operations, Finance, Apparel, and Analytics
  6. 1:30pm - 2:15pm
    Concurrent Panels - Digital Frontier
    • All About E-Sports • Digital Strategies
  7. 2:30pm - 3:10pm
    Interactive Session
    Horizon Media main room
  8. 3:15pm - 4:25pm
    2nd Keynote Speaker & Closing Remarks
    Horizon Media main room
  9. 4:30pm - 4:55pm
    Conference Ends
    Students will leave Horizon Media Building
  10. 5:00pm - 7:00pm
    Cocktail Reception
    For UMASS students, alum, speakers and sponsors